“Too much of anything is bad, but too much of good whiskey is barely enough.”-twain
PRESS RELEASE:
DEERFIELD, Ill., Oct 27, 2008 -- Beam Global Spirits & Wine, Inc. a global leader in premium spirits, expands its award-winning whiskey portfolio with the introduction of (ri)1 Whiskey, the company's first ultra-premium rye whiskey. Debuting nationwide this October in limited quantities, (ri)1 (pronounced "rye one") is set to elevate the ultra-premium whiskey category, offering consumers a refined flavor, a striking look and a new take on cocktail couture.
"The traditional rye whiskey category takes on a modern look and feel with the introduction of (ri)1," said Mara Melamed, Brand Manager, (ri)1. "(ri)1 is a cutting-edge spirit for today's top tastemakers and cocktail drinkers who are looking to expand their ultra-premium spirits repertoire. (ri)1 brings cocktails to life by celebrating smooth rye flavor notes, and its stylish packaging and simple name showcase a fresh take on a classic spirit."
Bottled at 92 proof, (ri)1 features a light, slightly spicy flavor and a long, luxurious finish. Straight, the nose offers a gentle, peppery nod to its rye heritage. Cut with water, the scents of dried fruit and cinnamon push to the front, providing a rich palate experience.
Spirits expert F. Paul Pacult, editor of F. Paul Pacult's Spirit Journal, reports rye whiskey is experiencing new found popularity. "Straight rye whiskey is a bona fide comer because the increasingly sophisticated American palate is searching for new and exciting high-end spirits."
Whether serving as the base of traditional cocktails, such as the (ri)1 Manhattan, or the foundation of new signature recipes like the Rising Sun (1/2 part (ri)1, 1/2 ounce fresh lemon juice and 1/2 part orange juice), (ri)1 offers a smooth alternative to the cocktail scene.
(ri)1 is packaged in a distinctive glass bottle with a single label that reinforces the brand's straightforward feel and modern style. Priced at approximately $46-48 per 750ml bottle (varies by market), (ri)1 is an exquisite spirit suitable for the most sophisticated lifestyle. Future variants, including (ri)2 and (ri)3, are planned to create a complete product line.
"The traditional rye whiskey category takes on a modern look and feel with the introduction of (ri)1," said Mara Melamed, Brand Manager, (ri)1. "(ri)1 is a cutting-edge spirit for today's top tastemakers and cocktail drinkers who are looking to expand their ultra-premium spirits repertoire. (ri)1 brings cocktails to life by celebrating smooth rye flavor notes, and its stylish packaging and simple name showcase a fresh take on a classic spirit."
Bottled at 92 proof, (ri)1 features a light, slightly spicy flavor and a long, luxurious finish. Straight, the nose offers a gentle, peppery nod to its rye heritage. Cut with water, the scents of dried fruit and cinnamon push to the front, providing a rich palate experience.
Spirits expert F. Paul Pacult, editor of F. Paul Pacult's Spirit Journal, reports rye whiskey is experiencing new found popularity. "Straight rye whiskey is a bona fide comer because the increasingly sophisticated American palate is searching for new and exciting high-end spirits."
Whether serving as the base of traditional cocktails, such as the (ri)1 Manhattan, or the foundation of new signature recipes like the Rising Sun (1/2 part (ri)1, 1/2 ounce fresh lemon juice and 1/2 part orange juice), (ri)1 offers a smooth alternative to the cocktail scene.
(ri)1 is packaged in a distinctive glass bottle with a single label that reinforces the brand's straightforward feel and modern style. Priced at approximately $46-48 per 750ml bottle (varies by market), (ri)1 is an exquisite spirit suitable for the most sophisticated lifestyle. Future variants, including (ri)2 and (ri)3, are planned to create a complete product line.
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