LONG LIVE THE DARK KNIGHT
Dark Knight' Breaks DVD And Blu-ray Sales Records In Just One WeeK
It hasn't been long since 'The Dark Knight' hit store shelves but DVD and Blu-ray sales of the movie are already shattering records.
The film has already sold a whopping 13.5 million units worldwide, including a record 1.7 million on Blu-ray, to become the best selling DVD of 2008 -- in only the first week of its release. A trend that is sure to continue with the holiday shopping season now in full swing.
Warner Bros. has said that the response to the digital copy of the movie included on the Blu-ray and Special Edition DVD has also been strong with more than 300,000 users activating their digital copies.
'The Dark Knight' marked the first time that a major feature film was partially shot using IMAX cameras, and that is said to be another reason for movie's successful transition to DVD, after breaking box office records this summer.
The film recently earned a Golden Globe nomination in the Best Supporting Actor category for Heath Ledger's performance as the Joker and was the year's highest-grossing film at the North American box office. It will be re-released to cinemas in January, to help cross the elusive $1 billion mark in earnings and attempt to be fresh in minds for an Oscar push.
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