Nike Presents Onwards
If you like sports, Kenna, Lance Armstrong, ill shit, the color yellow or aesthetically pleasing short cinema - this is dedicated to you.
Artist James Jarvis worked on an interesting new film project, entitled “Onwards”. One of his characters is featured in the short movie, running in a non-linear environment.
“I had become interested in the idea of characters that were less referential and more iconic and abstract. I particularly wanted to do something with a potato-headed stick-man that I had been drawing at that time.
The film was inspired by certain personal experiences in running – a favourite run over Blanchland moor in Northumberland, being attacked by a crow in Singapore – and also by the transcendent, almost psychedelic experience of the simple act of running.
Rather than a marketing project inititated by Nike, the film was something proposed and produced by myself, and as such I hope represents a much more equal collaboration with a brand.”
