Live Together, Play Together


When i discovered this on one of my tapes buried between rap videos and interviews, it was like a beam of light shining through dark clouds.

I don’t give a crap what anyone says. Wieden + Kennedy and Nike made Spike the household name that he is and was back in the 1990’s.

Here’s one of the multiple edits of the Air Raid commericals that were circulating at that time. This one plays off of what Spike did in Do The Right Thing with dudes of different colours hurling racially-fueled insults at each other. Definitely a bold move, but it stays right in line and still doesn’t detract from the product.

I wish I had all the old Barkley, Bo and Jordan commercials though.
-themeaningofdope.com

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